Valentines, Love and Liquorice

Liquorice, Love & Valentine’s Day

Valentine’s Day has always been about thoughtful gestures rather than grand statements, and few gifts say “I know you” quite like liquorice. Loved for its bold flavour and long history, liquorice has been shared, gifted and enjoyed for thousands of years — making it a surprisingly fitting Valentine’s treat.

The connection between liquorice and love goes back much further than modern gifting. In ancient Egypt, liquorice root was highly valued and often included in offerings and remedies associated with wellbeing, vitality and desire. It was even found in the tomb of Tutankhamun, believed to have been taken into the afterlife for its restorative qualities. To the Egyptians, liquorice wasn’t just a sweet — it was something precious.

Today, liquorice still carries that sense of individuality. It’s a gift that feels personal, chosen with intention, and often linked to memory and nostalgia. Whether it’s fruity, classic black or boldly salty, liquorice tends to spark conversation and connection — exactly what a good Valentine’s gift should do.

At Letterbox Liquorice, we love the idea of celebrating Valentine’s Day with something a little different. A box of carefully chosen liquorice, perhaps with a few chocolates tucked in and a personalised message on the label, feels considered without being overdone. It’s a way of saying “this is for you”, and meaning it.

After all, love doesn’t have to be predictable — and neither should Valentine’s gifts.